A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few the reason why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of one’s ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a any such doing a search on an identical or similar mark as yours will see that you already own the mark, it is therefore put on notice that its use of similar or similar mark to yours may lead to trademark infringement. Method to party is placed on notice to locate a new and different mark. With such notice, registering your mark prevents a conflict in the future.
Social media is the best way to resource for many businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social websites venue has policies there to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media optimisation for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social media account. Know the venue’s policies for more information. However, I located that this complain to social media site of such wrongdoing and claim that another is usually your brand without permission, the social administrator responds with a request of proof of ownership within the subject company name. A trademark registration gives compelling proof of brand control.
Registering your mark shows a persistence to your logo and shows buyers that commitment. The goodwill that could be developed through such commitment is invaluable to a business.
Cybersquatters register domain names that are the same or similar to other parties’ trademarks or known brands with the only purpose of advertising them (to the rightful owner) for a high value. The Anti-Cybersquatting Consumer Protection Act allows a Online trademark renewal status India owner to sue and collect damages from individuals who register a site name that is identical or similar with your trademark.
Trademark registration can go on for as long as you continue using the mark in commerce. Undoubtedly are a some businesses that have registered trademarks possess over a hundred years old.
Trademark registration may not be for it doesn’t matter. However, there a variety of compelling causes of protecting your brand as you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.